A VOICE FOR YOUNG PEOPLE
Creating a brand identity for a charity or voluntary organisation brings its own unique challenges.
In 2008, Family Mediation Lothian, the organisation that helps separating or divorcing parents make plans for the future, set up an arm specially dedicated to the children and young people affected.
They asked me and Edinburgh agency, the Round Room, to create a strong brand that would appeal to a wide range of youngsters of different ages, and capture the issues involved.
We submitted a number of ideas, focus groups from the target audience considered them, and after a great deal of planning, Me2 was launched.
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