SELLING SCOTLAND'S NUMBER ONE
When navyblue design group was asked to create a fresh look for the Scottish Exhibition and Conference Centre (SECC) in Glasgow I was commissioned to create the copy for the new material.
Operating in a very competitive international marketplace, the SECC needed simple, straightforward messages that not only sold its own virtues but also highlighted the country's many attractions.
The SECC's fresh look made its mark and the Centre goes from strength to strength, attracting more and more world class events.
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