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My work |
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Here are just a few examples of my work. Place your cursor over the thumbnail and reveal more... |
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All written material copyright Stewart McRobert Copywriting & Editorial |
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Defence craft
BAE Systems: In Focus
BAE Systems uses In Focus to keep its global workforce bang up to date with the latest news. It’s an essential part of the company’s communications strategy; with online and offline versions, copy requires careful crafting.
Commissioning agency: Connect Communications
Stewart McRobert Copywriting & Editorial
Team player
Glasgow 2014: Bid document
A big team helped Glasgow win its bid to stage the Commonweatlh Games in 2014. I played my part by sub-editing the successful document that was submitted to the Games Federation.
Commissioning agency: Navyblue
Banking on expertise
RBS: Mentor
The Mentor service uses RBS' vast experience and expertise to provide help on tax, health & safety, HR and environmental issues to SMEs across the UK. I've contributed regularly to Mentor magazine, covering everything from social media to education.
Commissioning agency: Editions Financial
Understanding comes as Standard
Standard Life: Standard magazine
The in-house magazine of Standard Life is distributed to the company's people in Europe, India, China and Canada, as well as those in the UK. When you're addressing such a widespread audience the ability to understand and respond to diverse interests and sensitivities is essential.
Commissioning agency: Connect Communications
Simple is effective
Keep it simple and easy to understand - that's the rule I follow when creating online content. Another priority is search engine optimisation (SEO). Both guidelines were to the fore when I was writing a variety of articles for Moneyguide, an information service for the public at large.
Commissioning agency: Editions Financial
Genius with words
The National Trust: Visitor centre
When The National Trust turned Isaac Newton's Lincolnshire home into a modern visitor centre I was asked to create exhibition content outlining the life and achievements of this remarkable scientific figure.
Commissioning agency: Bright 3D
Distinctive, of course
King's Acre Golf Course: Website
King's Acre is distinctive - it's one of Scotland's very few privately owned and run golf courses. I was asked to capture that standout status when creating content for the course's website.
Commissioning agency: Navyblue
Straight to the heart
The Red ezine gets to the heart of essential business issues, highlighting how Haines Watts can help SMEs maximise their efficiency and effectiveness.
Commissioning agency: Editions Financial
Big fun
BSkyB: 'Skylife'
Sky's in-house newspaper – produced for customer contact operations in the UK and India – is bright, breezy and big on fun. In keeping with the Sky brand, short, sharp copy is a must.
Commissioning agency: Connect Communications
Change is good
Muscat Authority: Exhibition
With major change on the way in the Middle East, the municipal authority in Muscat has big plans to improve the city and other parts of Oman.I was delighted to write the content when they staged a high profile public exhibition outlining their aims.
Commissioning agency: Navyblue